Carnival Corporation have announced plans to incorporate the ‘Fathom Experience’ to other cruise brands within the corporation by establishing social impact excursions on ships calling at Amber Cove, Carnival’s private island in the Caribbean.
This venture will begin in November and will allow passengers to book a social impact excursion, which according to Carnival is – “a new participatory and immersive travel category pioneered by Fathom that takes people into the heart of a destination to explore local communities and discover its people in unconventional ways. Guests can purchase a social impact excursion just as they do today with traditional shore excursions”
Tara Russell, President of Fathom and Global Impact Lead for Carnival Corporation was positive about this move and is delighted that other brands within the Carnival family were taking the social impact excursion on their programme when calling into Amber Cove, she said:
“The feedback from our travelers and our local Dominican partners who have participated in Fathom’s social impact experiences in the Dominican Republic has been overwhelmingly positive and mutually beneficial,” said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. “Our travelers repeatedly tell us the activities and alongsided interaction with the local Dominican people is very fulfilling, rekindling their hope and passion and inspiring a whole new perspective on life.
“Additionally, the social impact experiences create enduring positive impact in the lives of children, families and communities, significantly affecting bright futures. It is exciting to now offer thousands of guests who sail with our family of brands to Amber Cove the opportunity to be part of Fathom’s social impact experience and broader story.”
Under the brand ‘Fathom’, they currently have one ship, Adonia and she sails itineraries to Dominican Republic and Cuba from Miami and is the first cruise line to offer these sailing for American guests who wish to travel to Cuba. They are regarded as one of the pioneers of ‘impact travel and describe themselves as:
“impact travel is a whole new category of travel: it’s travel with purpose. Travel that transforms lives. Sometimes including your own. Impact travel with Fathom provides the opportunity to build community with like-minded travelers, become immersed in another culture, and work alongside its people to create enduring social impact.”